Rejuvenating the diplomats

The Sydney Morning Herald, Australia

Guerrilla Diplomat, Daryl Copeland, on the effective use of nation brands in a ‘heteropolar’ world

The rising powers all have different kinds of power, China in manufacturing, India in intellectual services, Russia in energy resources, Europe in “soft” power. Middle powers like Canada and Australia have less relative clout, so must use their ‘brand’ more effectively”